Management Board of Veganz Group AG
Jan Bredack – CEO
Jan Bredack was born in East Germany in 1972 and began his career in the automotive industry. After reunification, he began his career within the Daimler-Benz Group. There he built up the entire customer service function within German truck sales. Alongside his career, he completed several management programs at the renowned University of St. Gallen (Switzerland) and graduated successfully. He then took up the position of Head of Sales and Service for Commercial Vehicles in Germany at Daimler, where he was responsible for the entire aftersales business for the German market, among other things. He was 30 years old at the time. He then moved to the management of Mercedes-Benz Trucks Vostok, a joint venture between Daimler AG and the Russian truck manufacturer KAMAZ, as Technical Director, where he was responsible for the construction of the first production plant for Mercedes trucks in Russia, as well as for the development of the sales organization in Russia.
In 2008, he began to identify with the vegan lifestyle. In spring 2011, he founded the company Veganz. Veganz was one of the three national finalists for the prestigious German Founder Award. At the end of 2014, Jan Bredack was named Person of the Year by PETA Deutschland e.V. (“PETA”). In 2015, Veganz received the PETA Progress Award for sustainable business practices.
In addition to his role as CEO, Jan Bredack is responsible for Sales on the Management Board.
The company still operates three supermarkets and, according to its own information, is one of the few full-range suppliers of vegan products in the world
Anja Brachmüller – COO
Anja Brachmüller can look back on 15 years of purchasing experience in the national and international field of sustainable and organic food as a manager and later in leading positions. At one of the German Fairtrade pioneers – El Puente – and later at Rausch Schokolade, she was responsible for purchasing and importing raw materials and products, mostly from third world countries, and had them processed and marketed in Europe.
Before joining Veganz, Ms. Brachmüller was responsible for the purchasing department of the Berlin-based wholesaler for organic and frozen food, Ökofrost, for several years.
She took up her position as Head of Purchasing at Veganz in February 2017 and is now Chief Operations Officer, which includes responsibility for the Veganz production sites.
Moritz Möller – CMO
Moritz Möller, looks back on many years of marketing experience in the culture and entertainment, travel and technology sectors. Before joining Veganz Group AG, he worked for over 16 years in cultural management and as a freelance marketing consultant. He helped build a unique museum service provider in Germany with over 160 employees in the areas of visitor service, call center, store operations, product range development, events, tourism and market research and successfully placed the Berlin publishing brand Verlag M on the market.
He is a winner of the Apps4Berlin Award 2011 and the Marketing4Future Award 2020 and 2021. In his consulting work, he was responsible for scaling the Swiss eCommerce brand Einfach Weniger and organized influencer events for brands such as Leica, EyeEm, Huawei and Meininger Hotels.
In April 2018, he took up his position as Head of Marketing and eCommerce at Veganz and is now responsible for marketing and product management as CMO.
Massimo Garau – Chief Financial Officer, Human Resources and IT
Massimo Garau has been a member of the Management Board of Veganz Group AG since 2023. He holds a degree in mechanical engineering and a Master’s degree in International Economics and Management from SDA Bocconi in Milan, Italy.
He has many years of experience in the areas of restructuring, M&A and project financing, and Massimo Garau can look back on over 30 years of professional experience in the financial sector. He started his career at the technology group Leonardo, where he was responsible for the financing of infrastructure projects in South-East Asia and M&A projects in South America. He then moved to the chemical industry – first in the UK with Dow Chemical, then in Belgium and Germany with Ineos, where he managed several M&As, divestitures and restructurings in Europe and India. In 2000, Massimo Garau moved to the food industry, where he has now worked for over twenty years. During this time, he managed the finance, IT, customer service and HR departments in Scandinavia at Storck, a German confectionery manufacturer, and oversaw a restructuring project in the UK. After the financial turnaround of the Scandinavian and UK units, he returned to Germany to establish and lead the finance department of the German subsidiary.